FOR CEOS & FOUNDERS
THE
core
£3,600 / month • minimum 6 months
Most businesses run two conversations that never quite meet — one about performance, one about people. The gap between them is where the real problems live. And most CEOs are navigating it alone.
Direct. Honest. Monthly. Built around what your business actually needs
Most leadership problems aren't capability problems.
They're structural misalignment.
Responsibility sits in one place. Authority sits somewhere else. Decisions carry weight but clarity doesn't always come with them. And there are very few places a CEO can step back and say — this isn't quite working, but I can't see why.
That's where I come in.
WHO IT’S FOR
THIS IS
FOR YOU IF
You're making decisions that carry commercial, cultural and personal weight - and there's nobody in your world whose job it is to challenge them before you act
You're the person at the top watching something not work on repeat - and the honest external view on what it actually is isn’t around you because everyone expects you to have the answer
The people around you manage up - which means the most important person in the room is also the least likely to hear the truth. Everyone's protecting something. Nobody's protecting you
You've restructured, reshuffled and had the conversations - and the same patterns keep coming back because the fix has always come from inside the problem
You need someone who understands how organisations actually work - and will tell you what they see, not what you want to hear
WHAT CHANGES
WHAT YOU STOP
HAVING TO
CARRY ALONE.
Clear ownership across your leadership team with fewer things landing back on your desk
Faster, cleaner decision-making at the right level with less input from you
Less reliance on a small number of safe pairs of increasingly exhausted hands
Leaders operating and delivering results at the level you're paying them for
A business that runs properly and efficiently - not reactively or in chaos
Confidence in the decisions you're making - because you've pressure-tested them first
HOW IT WORKS
STRUCTURED.
DIRECT.
MONTHLY.
Every engagement is built around what the business actually needs - not a generic advisory retainer that ticks a box.
2 x CEO / FOUNDER MONTHLY ADVISORY SESSIONS
Monthly. Structured. The agenda is yours — what's actually happening, what decisions are coming, what isn't working and why. Not a report. A working conversation.
1 × LEADERSHIP OR STRATEGIC SESSION
Applied to whatever is live - a team dynamic, a structural decision, a commercial challenge. Used when you need it, not on a fixed schedule.
PRIORITY ACCESS BETWEEN SESSIONS
For the moments that can't wait. A decision that needs pressure-testing before you make it. A situation developing faster than the monthly cadence allows. Not day-to-day management - the things that actually matters.
WHAT WE WORK ON
The decisions you're carrying alone. The team dynamics you can't quite name. The structural gaps producing the same problems. The things nobody on your payroll is positioned to tell you.
WHY THIS WORKS
I'M NOT INSIDE
YOUR DAY-TO-DAY.
THAT'S EXACTLY
WHY I CAN SEE IT.
I give you something most leaders at this level don't have — a place to think clearly, challenge what's happening and make better decisions without pressure or politics.
A retained external advisory relationship focused on diagnosing and correcting leadership misalignment. Without creating dependency.
REAL WORDS
"From my perspective as CEO, it reduced unnecessary load and friction. Things felt lighter without standards dropping - if anything, accountability strengthened. Laura operates as a trusted senior advisor rather than an external coach, and that distinction had a tangible impact on how effectively our leadership team functioned"
Brandon Stephens
Founder & Group CEO — Tortilla Mexican Grill plc
THE INVESTMENT
£3,600
per month • minimum 6 months
Not sure if this is the right level of engagement?
Start with The SCAN. 75 minutes, £500. It'll tell you exactly what your business needs — and whether THE CORE is the right next step
LAURA JOY
Leadership & Authority
Advisor.
20+ years at leadership level. HRD. Global teams. She's held exec-level responsibility and seen the same structural problems show up in businesses of every size and sector.
She doesn't motivate leaders. She fixes the setup so they can lead properly.
THE STRUCTURE
WON'T FIX ITSELF.
AND NEITHER WILL
doing nothing.
Start with a conversation. If The CORE is right for where you are, you'll know within the first session.
want the full detail?
Download The CORE overview — everything you need to decide if this is the best fit.