For senior women in corporate leadership done being the backbone. recognised. respected. rewarded.
A 6 month private advisory for senior women already carrying leadership - without the authority, recognition or reward to match.
For women done over-functioning, shape-shifting and carrying what was never theirs.
Built by an ex-HR Director now leadership identity strategist. who understands how power, perception and decision-making really work inside organisations – and how to get noticed and seen for everything you deliver without blowing everything up.
let’s be honest.
this might feel uncomfortably accurate.
You’re at a turning point. Not because you’re lost, but because the way you’ve been operating no longer fits the level you’re playing at.
You’re already doing the job - yet still carrying more than the role admits. Tired of being the reliable one.
You’re close to blowing things up. Tired of being the unsung hero. Tired of adjusting your tone so the room stays comfortable.
This isn’t about getting louder and it isn’t about pretending you’re fine for a moment longer.
It’s about making the right strategic moves that have you noticed at the level you’re already operating in.
Ticked every box. done all the things.
You have the title. The responsibility. The seat at the table… and yet you are still carrying more than you should.
Not because you aren’t capable. Because your identity had quietly fused with being the dependable one. The fixer. The woman who makes it work.
You’re relied on constantly.
But not fully positioned. Not fully rewarded.
And you’re done watching other people get the opportunity while you’re still carrying there load.
And then something clicks.
The problem isn’t your ambition.
It’s the way you were taught to be grateful for what you have — and greedy for what you actually want.
So you stop asking. Inside, resentment builds
And this is where the spiral starts.
That’s where the work really begins.
YOU ARE NOT ALONE
You’re just done losing yourself to hold it
•
You're already doing the job
•
You’re just done losing yourself to hold it • You're already doing the job •
auTHORITY
RECALIBRATED
Cut the drift. Raise the standard.
At some point, every senior woman reaches the same realisation:
I’ve already operating at the level. I refuse to keep compensating for it.
More responsibility.
More expectations.
More pressure.
The answer isn’t another strategy deck, self help podcast or advice from Sarah from accounts who seems to have it all figured out.
And let’s be clear - you’re not “just” reliable. You’re already doing the job. You’re just still being treated like a safe pair of hands and it’s time you’re recognised for that because carrying on like this is going to make you leave a job you love.
The shift isn’t happening external to you, it happens when your identity, authority and behaviour finally align. You can’t be recognised until you finally start recognising yourself.
This isn’t about your willingness to do more.
It’s about the impact you have and positioning that in a way they can’t ignore.
So the real question becomes:
What happens when you stop accepting a normal that sits below your level?
Because once you see it, you can’t unsee it.
doing more isn’t the issue
THE CLAIM is built around my proprietary LEAD Code™. the framework I use to lock leader identity in so senior women operate with authority that actually lands.
Because if you already had the authority, this wouldn’t still be your reality.
This is how women stop being leaned on, and start being recognised as real decision makers who actually get their voices heard.
the
LEAD CODE™
LISTEN
Strip back the noise.
Reconnect with the woman behind the title.
What do you actually want next?
Your instincts are sharper than the room.
EMBODY
Stop performing. Start occupying the level.
Your tone. Your presence. Your decisions.
Authority isn’t a trait. It’s alignment in motion
ALIGN
Design how you operate - on purpose. Decision rights. Boundaries. Escalation standards.
No shrinking.
No over-functioning.
No picking it up “just in case.”
DELIVER
Lead like the woman they promote.
Delegate. Decide. Direct. Speak once. Let it land.
This becomes your standard — even under pressure.
This is how authority, recognition and reward finally align.
tired of compensating? Let’s go
01. positioned
FROM RELIED ON TO RESPECTED
It’s time to stop being the safe pair of hands and start being recognised as the decision-maker. We lock your authority structurally - how you speak, what you carry, what you don’t. No more over-explaining. No more shape-shifting. You operate at the level you deserve consistently. The result? You go from relied on to respected.
02. STructured
THE AUTHORITY DRIFT STOPS HERE
This is where we recalibrate everything. Decision rights. Boundaries. Escalation standards. What you will and won’t tolerate. This isn’t about reactive firefighting or picking up what isn’t yours. It’s about understanding your standards through authority architecture that holds - under pressure, in rooms, at board level.
03. SELF led
Own the room (and your position)
You’re not here to be agreeable - you’re here to decide. No more shrinking, softening or settling to keep the peace. This is where you stop performing and start leading clean: delegating what isn’t yours, speaking once and letting it land. You don’t borrow authority - you embody it. You speak. You don’t wobble after.
04. seriously valued
OPERATE AT YOUR REAL LEVEL - PUBLICLY
Leaders aren’t just useful - they’re recognised - and you’ve been stuck in the gap for too long. This is where we codify your standards, lock in your decision rights and draw clear lines around what you will and won’t carry. No over-explaining. No justifying your ambition. Just the conversations that recalibrate how you’re treated - in rooms, in reviews and in negotiations. The shift? Responsibility, pay and influence finally align.
this could be YOU
REAL AUTHORITY. ZERO DRIFT. NO OVER-COMPENSATING
Promoted to director
FINALLY RECOGNISED AND APPOINTED TO THE ROLE SHE DESERVED
She stopped over-functioning and started leading clean.
No filling gaps that weren’t hers.
No more being “the dependable one” while others got the title.
She recalibrated her authority, defined what she would and wouldn’t carry, and positioned herself as the Director she already was.
Burnout? Neutralised.
Guesswork? Removed.
This time, the role matched the woman.
confidence up. voice loud
Spoke up, stood out and got the raise
She stopped waiting to be picked and started defining how she was described in rooms she wasn’t in. She tightened her narrative, owned her wins, and handled exposure without over-explaining.
She didn’t get louder.
She got cleaner.
The result?
More respect.
More influence.
No internal wobble.
FOCUSED. DECISIVE. UNSTOPPABLE.
She swapped chaos and hustle for strategy
She stopped firefighting and started directing.
No more reactive yeses.
No more compensating for structural gaps.
With decision rights mapped and boundaries codified, she made the move she’d been circling for years - calmly and cleanly.
No more settling.
No more shrinking.
Finally, responsibility, authority and recognition aligned.
WHAT CHANGES WHEN YOU
STOP WAITING TO
BE PICKED
01
You’re recognised for the level you’re already operating at.
You stop shrinking, over-explaining or staying quiet to keep the peace.
Your voice carries weight because you expect it to. People see the leader that was already there.
02
You’re treated with the respect your role demands.
You stop second-guessing and start setting the tone.
Boundaries are clear. Decisions land. You lead rooms instead of adjusting yourself to fit them.
03
Your reward finally matches your results.
The role. The raise. The recognition.
No more being the safe pair of hands behind the scenes - you become the woman they can’t overlook.
BUILT FOR senior WOMEN who’s responsibility has outpaced their role
HeadS Of | DIreCTORS | Exec LeaderS | C-Suite
IF YOU’RE DONE BEING RELIED ON - AND READY TO BE POSITIONED PROPERLY - THIS IS YOUR CORNER OF THE INTERNET
THE CLAIM IS FOR WOMEN IN CORPORATE LEADERSHIP WHO ARE DONE PLAYING SMALL IN ROOMS THEY ALREADY RUN
IT is for you if
01
You’re operating at Director level - without the authority to match.
02
You’re done over-functioning, over-explaining and carrying what isn’t yours.
03
You’re tired of being the safe pair of hands when you should be the decision-maker.
04
You’re ready to lock your identity at the leadership level - structurally, not emotionally.
05
You want your pay, say and role to align with the responsibility you already hold.
IT isn’t for you if
01
You’re looking for a shortcut, a no action needed solution or a magic fix.
02
You want surface-level tools or passive content to “maybe do later.”
03
You don’t want to face the truth or make the changes you know are needed.
04
You’re happy accepting comfort as your forever home.
05
You’re not ready to invest in the future you the one.
This isn’t for everyone. It’s for women who are ready to stop waiting and start claiming.
Here's what's included:
This is the work senior women do when they’re ready to stop carrying the role and start being recognised for it.
This isn’t content. This is private advisory.
Proximity, strategy and support for women already operating at - or stepping into - senior leadership.
01
PRIVATE STRATEGY SESSIONS
A monthly 90-minute strategy session focused entirely on you - your authority, your positioning and your next move. For once this is entirely focused on you and only you as the priority.
02
CLARITY4D LEADERSHIP PROFILE
A full behavioural leadership profile so we understand exactly how you operate under pressure -how you communicate, influence and lead. Everything we build is rooted in this.
03
DIRECT WHATSAPP ACCESS
When situations arise, you don’t wait until the next session. WhatsApp access for voice notes, messages and real-time strategic thinking when you need it.
04
EMERGENCY DECISION CALLS
Because the moments that matter rarely arrive neatly scheduled. When something significant happens, you have immediate strategic support.
05
bespoke authority strategy
Your leadership architecture. Promotion positioning. Stakeholder influence. Negotiation preparation. Visibility strategy.
Everything mapped around the level you’re stepping into.
Because recognition, respect & reward don’t arrive by accident.
PLUS: PAY IN FULL BONUS
PRIVATE STRATEGY DAY WITH LAURA
Clients who pay in full receive a private strategy day.
A full day together to step out of the noise and focus entirely on your next level.
We go deep on the conversations, positioning and decisions shaping your leadership - mapping the strategy that moves you from carrying the role to being recognised for it.
One room. One agenda. Your authority at the centre of it.
• Leadership strategy intensive
• Authority and influence mapped
• The decisions and conversations that move you to your next level
Held in a beautiful location. No distractions. Just space to think properly.
Obsessed with my clients
Kaye
the increase
"Laura helped me with how to get clear on what it was and how I could best articulate this to my manager. I got a detailed plan to get me the additional responsibility. Six months later I was given an unexpected salary increase!”
-
“I was exhausted, frustrated and felt like I had no one who understood about what. I struggled to ask for a pay rise or a promotion and my manager thought I was happy doing what I was doing (and I was but I had goals too). Laura helped me with how to get clear on what it was and how I could best articulate this to my manager. It wasn’t easy to let my guard down but the result was five weeks in, I had a great review with my line manager and I got a detailed plan to get me the additional responsibility and new exposure. Six months later I was given an unexpected salary increase!”
Sam
THE PROMOTION
"For a self proclaimed control freak I felt like I was failing in all areas and when my boss spoke to me about a promotion I knew it was time to make a change. If you think this is just about career advice, WRONG, it’s way more than that!”"
-
“On the face of it I had it good. Great career, great business, great salary, but I was exhausted. I was working a lot of hours, never felt like I was on top of things and my relationship was falling apart because “work came first”. For a self proclaimed control freak I felt like I was failing in all areas and when my boss spoke to me about a promotion I knew it was time to make a change.
Working with Laura wasn’t just about my career but also about my life as a whole - not what I thought I needed! Just a few weeks into working together I was carving out new habits, setting boundaries and was feeling like I wasn’t constantly letting people down. I had more time with my family, was in control of my work deadlines and even planned time to go the gym in my schedule.
If you think this is just about career advice, WRONG, it’s way more than that!”
Lou
THE LIFE
"My tiredness was off the scale and I was piling weight on. Four months later I’ve been given a development plan and am deputising for the People Director. I had no clue how to get out of my own funk. I couldn’t have done it alone!"
-
“My tiredness was off the scale and I was piling weight on. In my day to day I was preaching wellbeing and as a Head of Reward was looking out for my team and all our employees, but me, I was on autopilot. I was working longer hours but doing less and I was the worst advert for work life balance. Three years ago I’d wanted to work towards becoming a People Director, three years later I was still in the same role, managing more people, more projects and more priorities for a small amount more money. I had no clue how to get out of my own funk and then I met Laura in a networking group. We chatted and she gave me so much advice that I leapt into her programme. Four months later I’ve been given a development plan and am deputising for the People Director. I couldn’t have done it alone!”
ready to claim the authority, role & recognition
that already match the level you operate at
in just 6 months?
ask ANSWERED
-
If you apply the strategy, you’ll see shifts.
This is private advisory, not passive content. We work directly on your authority, positioning and next move inside the rooms that matter.
But I’ll be clear about one thing.
You still have to move.
You take the actions.
I bring the strategy, the challenge and the recalibration when needed.Do that properly - the results last.
You still have to move.
You take the actions.
I bring the strategy, the challenge and the recalibration when needed.When we do that properly, the results stick.
-
We don’t do blind sign-ups.
We start with a private strategy call to understand where you are, what you want next and whether this level of advisory support is the right fit.
Because this work is close, direct and strategic.
If we both feel the alignment - that’s when we move.
-
Yes.
THE CLAIM is a six-month private advisory partnership with me.
You get direct strategic access, monthly deep-dive sessions and ongoing support between calls when real-world decisions land.
Because the moments that matter rarely arrive neatly scheduled.
-
Your leadership identity.
Your positioning.
Your influence.
Your authority inside the organisation.We work on the conversations, decisions and strategy that move you into the level you're already operating at.
Everything is built around recognition, respect and reward aligning with your leadership.
-
Quite a lot.
This is a private advisory relationship, not a once-a-month coaching call.
You’ll have monthly deep-dive sessions, direct WhatsApp access and the ability to reach out when situations arise.
Because the moments that matter rarely wait for the next scheduled session.
-
THE CLAIM is a six-month private advisory partnership.
The investment is £12,000, with payment plans available.
Because this level of strategy, access and proximity is designed for women who are ready to move decisively.
-
Some women want deeper proximity.
If that’s the case, we can explore VIP strategy days or extended advisory alongside THE CLAIM.
But we’ll talk about that together once we understand exactly what you need.
-
Yes.
I also advise CEOs and leadership teams who want stronger leadership, clearer authority structures and cultures that actually perform.
If you're looking for organisational leadership support, you can explore that separately.
You don’t need another six months of thinking about it.
You need a decision
meet Laura Joy, The One Women Call When They’re Done waiting
YOUR STRATEGIST FOR CLAIMING YOUR AUTHORITY - AND WHAT COMES NEXT
From shy schoolgirl to HR Director to business owner, I’ve built, rebuilt and walked away when staying would have cost me too much. I’ve navigated politics, negotiated pay, rebuilt identity and redefined what leadership looks like on my terms.
So when I say I get the pressure, the invisibility, the frustration of being capable but under-recognised - I get it.
This isn’t a hobby. It’s not content.
It’s strategic repositioning.
Now I work with ambitious women who are done shrinking in rooms they already run - women ready to be visible, vocal and seriously valued.
If you’re done waiting to be picked, you’re in the right place.
I don’t motivate women to want more.
II help them secure what they’re already operating at - visibly, strategically and without burning themselves out.
If you’re done shrinking in rooms you already run and ready to make your authority undeniable.
this is THE MOMENT.
You already know if this is for you.
You don’t need another podcast.
You don’t need more time.
You don’t need permission.
You need a decision.
Because nothing changes until you do.
The room won’t suddenly recognise you.
The role won’t magically expand.
The respect won’t land by accident.
You either keep operating below your level —
or you step into the one you’ve already earned.
THE CLAIM isn’t for everyone.
But if you’re the woman who:
• is already doing the job
• knows she’s operating below her level
• and is done waiting to be recognised
then you already know what to do.