For senior corporate women who are done being overlooked - and ready to be recognised, promoted and properly valued.
A 6-month private leadership experience for women in corporate who are done carrying everything and ready to be recognised, respected and rewarded - without burnout, guesswork or guilt.
Built by an ex-HR Director who knows how promotion, visibility and influence actually work inside organisations.
Because you don’t need to burn everything down to move up - you need a smarter strategy.
So let’s have some real talk. Does this feel uncomfortably familiar?
You’re at a crossroads. Not because you’re lost, but because the way you’ve been operating no longer matches the level you’re playing at.
You’re exceptional at what you do and you’re done being overlooked, underused or taken for granted.
You’re tired of editing yourself to fit rooms you’ve already outgrown. Tired of being the reliable one. Tired of knowing you’re capable of more.
This isn’t a confidence problem.
It’s a positioning problem.
Ticked every box. Still felt off.
I had the career, the salary, the lifestyle… and I was still running on empty.
Not because I wasn’t capable. Because my entire identity had become wrapped up in a title and the approval that came with it.
I was the dependable one. The fixer. The woman who held everything together.
And then I realised something critical… The problem wasn’t corporate.
The problem was how women are taught to survive inside it.
I didn’t walk away from leadership - I rewrote how it works for women who want to rise without losing themselves.
That’s the work I do now.
YOU ARE NOT ALONE
Yes, I see you
•
I was you
•
Yes, I see you • I was you •
SUCCESS
REWRITTEN
Cut the noise. Raise the standards.
At some point, every high-performing woman reaches the same conclusion:
I’ve earned more than this. I deserve more than this.
More influence.
More autonomy.
More recognition for the level I’m already operating at.
The answer isn’t another download, podcast or recycled plan borrowed from someone else’s career.
And let’s be clear - you’re not Fiona from Accounts. You’re already a key player. You’re just being treated like a safe pair of hands.
The shift happens when you stop being relied on and start being positioned with intent, visibility and support.
This isn’t about hustle.
It’s about leverage.
So the real question becomes:
What do you want to be selected for next?
Ambition’s not the problem. The plan is.
THE CLAIM is built around my proprietary LEAD Code™. The framework I use to help senior women become visible, vocal and valued without burnout or political gymnastics.
This is how high-level women stop being relied on and start being recognised.
the
LEAD CODE™
LISTEN
Tune back into the woman behind the title. Re-connect to what you want next - not what you’re conditioned to tolerate. Your instincts are sharper than any leadership handbook.
EMBODY
Show up as the leader you already are - not the version that feels “acceptable.” Your presence, your voice, your decisions - owned, not borrowed. Confidence isn’t a trait. It’s how you walk into every room.
ALIGN
Design a way of working that matches your standards, not everyone else’s demands.
Boundaries that hold. Systems that back you. No shrinking. No “I’ll just pick it up.” Leadership, on your terms.
DELIVER
Operate like the woman they promote - not the one they lean on. Delegate. Decide. Direct. Make the moves only you can make. You’re here to set direction, not carry dead weight.
IT’s proven time and time again
tired of settling? Let’s go
01. SEEN
Be impossible to ignore
It’s time to cut through the noise and show you how to position yourself as the standout, not the safe pair of hands. You’ll learn to communicate your value without diluting it, take up space in meetings and show up with presence. No more sitting quietly hoping someone notices, you’ll be leading visibly, vocally and with full body confidence. Your biggest takeaway? You go from being overlooked to being undeniable.
02. STRATEGIC
burnout ends here
This is the antidote to winging it. We’ll map out a clear strategy that makes sense for you and based on where you’re going, not where you’ve been. Whether it’s a raise, a pivot or finally going for the role you’ve been circling, you’ll make bold, clean decisions rooted in intention - not impulse. You’ll stop firefighting and start leading on purpose. You leave with a personalised plan that works for your life and your ambition.
03. SELF led
Own the room (and your voice)
You’re not needy. You’re done with permission slips. This is where we burn the rulebook that’s been keeping you boxed in. You’ll stop outsourcing your confidence to your calendar or your boss, stop letting others take your glory and finally trust your gut. We rewrite the narrative that says you have to hustle harder to be enough. You’ll learn to lead like you, not like the version they said you “should” be. You’ll walk away anchored, assertive, and totally unapologetic.
04. seriously valued
own your worth
You’re not just here to be useful. You’re here to be heard, paid, respected fully and finally. We don’t just talk boundaries here - we build solid non negotiables. You’ll learn how to have the conversations that get you recognised and rewarded, without over-explaining or backing down. This is about knowing your worth and asking for it, clearly and cleanly. The takeaway? You become the woman who gets the raise, the seat, the respect without the burnout or the bullsh!+.
this could be YOU
real results - NO burnout and guesswork GONE
Promoted to director
FINALLY RECOGNISED AND APPOINTED TO THE ROLE SHE DESERVED
She stopped shrinking and started leading strategically. No more over-delivering. No more people-pleasing. No more waiting to be noticed. She got clear on what she wanted, positioned herself like the Director she already was, and made it impossible to overlook her.
Burnout? Gone. Guesswork? Eliminated. This time, she owned the move, and it paid off.
confidence up. voice loud
Spoke up, stood out and got the raise
She stopped waiting to be picked and started backing herself out loud. She owned her wins, articulated her value clearly, and asked for the raise without apology or over-explaining.
The result? More money. More respect. And zero second-guessing.
FOCUSED. DECISIVE. UNSTOPPABLE.
She swapped chaos and hustle for strategy
She stopped spinning and started leading with intent. By dropping the guesswork and getting strategic, she made the move she’d been circling for years and followed it through cleanly.
No more settling. No more self-doubt. She stepped into a role at a company that actually aligned with her values. Finally - the work fits the woman.
WHAT CHANGES WHEN YOU
STOP WAITING TO
BE PICKED
01
You take up space unapologetically.
You stop second guessing and staying quiet. You’re heard because you expect to be.
02
Your next move is clear.
Your next bold move mapped out. No more circling, stalling or overthinking. You lead with direction and excitement and others follow.
03
Your recognition finally matches your results.
The role. The raise. The respect. You’re no longer invisible, overlooked or undercompensated – you’re unignorable.
BUILT FOR WOMEN IN CORPORATE WHO ARE DONE PLAYING SMALL
HeadS Of | DIreCTORS | Exec LeaderS | C-Suite
IF YOU’RE ready to lead louder this is your corner of the interneT
THE CLAIM IS FOR WOMEN IN CORPORATE LEADERSHIP WHO ARE DONE PLAYING SMALL IN ROOMS THEY ALREADY RUN
IT is for you if
01
You’re in a corporate role and you’re over faking and over-functioning.
02
You’re ready to take action to build a life and career that feels as good as it looks.
03
You’re done being passed over and ready to be the standout choice.
04
You’re serious about doing the deep work and showing up for yourself.
05
You’re ready to be seen, heard and unapologetically YOU.
IT isn’t for you if
01
You’re looking for a shortcut, a no action needed solution or a magic fix.
02
You want surface-level tools or passive content to “maybe do later.”
03
You don’t want to face the truth or make the changes you know are needed.
04
You’re happy accepting comfort as your forever home
05
You’re not ready to invest in the future you the one.
This isn’t for everyone. It’s for women who are ready to stop waiting and start claiming.
Here's what's included:
This isn’t content. This is proximity, strategy and accountability at senior level. This is senior-level support for women operating at - or ready for - the next tier.
01
Monthly 1:1 Coaching Calls
value £3,600
Because real strategy needs real support. You’ll have private time with me each month. A solid 90 minutes to focus on you, the woman behind the leadership.
02
Personality Profile Deep Dive
value £1,000
We start with YOU. Your communication preferences, strengths, your voice, your energy so everything we build is rooted in alignment, not performance.
03
Twice-Monthly Group Coaching Calls
Value £4,800
Small group sessions with women who just get it. Because when you stop doing it all alone and start sharing the space with like-minded leaders, everything becomes easier.
04
Members-Only Resource Vault
VALUE £2,800
All my best resources, templates and tools from productivity hacks to personal development guides. Stop wasting time second-guessing and start using that work. Quickly
05
The Boardroom in person MEET UPS
Value £1,000
Connection matters. We meet in person to plan, reflect and recharge together every quarter with other fabulous women like you. This is the table to be at.
06
Private VOICE message Access
Value £3,000
For the WTF moments when you need a sanity check, a strategy tweak, a virtual cuddle or a swift kick up the bum.
Total value of THE CLAIM over £16,000
PLUS: PAY-IN-FULL BONUS - VIP DAY WITH ME - £2,000 value
Sign up with our Pay In Full option today and get THE LINE for free, the in-the-room, all-eyes-on-you, one-day reset that changes everything. FAST.
Valued at £2,000 this includes:
Full Day with me - We go deep. No distractions, no generic fluff, simply truth, strategy and momentum.
LEAD CODE™ Activation - We’ll map your signature code - LISTEN, EMBODY, ALIGN and DELIVER - the core of your next-level success.
In a beautiful location - think out of the day to day demands, living your next level life today, no distractions or limitations.
Obsessed with my clients
Kaye
the increase
"Laura helped me with how to get clear on what it was and how I could best articulate this to my manager. I got a detailed plan to get me the additional responsibility. Six months later I was given an unexpected salary increase!”
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“I was exhausted, frustrated and felt like I had no one who understood about what. I struggled to ask for a pay rise or a promotion and my manager thought I was happy doing what I was doing (and I was but I had goals too). Laura helped me with how to get clear on what it was and how I could best articulate this to my manager. It wasn’t easy to let my guard down but the result was five weeks in, I had a great review with my line manager and I got a detailed plan to get me the additional responsibility and new exposure. Six months later I was given an unexpected salary increase!”
Sam
THE PROMOTION
"For a self proclaimed control freak I felt like I was failing in all areas and when my boss spoke to me about a promotion I knew it was time to make a change. If you think this is just about career advice, WRONG, it’s way more than that!”"
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“On the face of it I had it good. Great career, great business, great salary, but I was exhausted. I was working a lot of hours, never felt like I was on top of things and my relationship was falling apart because “work came first”. For a self proclaimed control freak I felt like I was failing in all areas and when my boss spoke to me about a promotion I knew it was time to make a change.
Working with Laura wasn’t just about my career but also about my life as a whole - not what I thought I needed! Just a few weeks into working together I was carving out new habits, setting boundaries and was feeling like I wasn’t constantly letting people down. I had more time with my family, was in control of my work deadlines and even planned time to go the gym in my schedule.
If you think this is just about career advice, WRONG, it’s way more than that!”
Lou
THE LIFE
"My tiredness was off the scale and I was piling weight on. Four months later I’ve been given a development plan and am deputising for the People Director. I had no clue how to get out of my own funk. I couldn’t have done it alone!"
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“My tiredness was off the scale and I was piling weight on. In my day to day I was preaching wellbeing and as a Head of Reward was looking out for my team and all our employees, but me, I was on autopilot. I was working longer hours but doing less and I was the worst advert for work life balance. Three years ago I’d wanted to work towards becoming a People Director, three years later I was still in the same role, managing more people, more projects and more priorities for a small amount more money. I had no clue how to get out of my own funk and then I met Laura in a networking group. We chatted and she gave me so much advice that I leapt into her programme. Four months later I’ve been given a development plan and am deputising for the People Director. I couldn’t have done it alone!”
ready to claim the recognition, role & results you deserve
in just 6 months?
ask ANSWERED
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If you’re open, honest, and take the action we agree on, yes, you’ll see big shifts. This is personalised strategy, not passive content.
But (and it’s a big BUT), you’ve got to do the work. Show up. Stay consistent. And if something’s not working - tell me and we’ll readjust. I’m not just here as your coach, I’m your mentor, your mirror, your cheerleader and your BS-caller.
When we do this properly? The results last.
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We don’t do blind sign-ups. We’ll have a no-pressure chemistry call to check the vibe, goals, and readiness — from both sides.
This isn’t just about ‘can I help you?’ It’s about:do we click?Because when we do, that’s where the magic starts.
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Absolutely. THE CLAIM is hybrid, you get high-touch group coaching and private 1:1 calls with me.
But if you know you want even deeper support, let’s chat. I’ve got VIP Days and private coaching options too. Let’s find what fits best foryou.
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You’ll complete a deep-dive questionnaire, so I know exactly where you are and what you want - not just on paper, but emotionally and practically.
We revisit and refine as we go, because life isn’t static - and neither is your ambition. The planwillchange, and that’s not failure - that’s smart strategy.
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Yes! If you’re not ready for THE CLAIM just yet, start with THE LINE, the one day experience. Still unsure, drop me a message.
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Not just - I love working with businesses.
Because when leaders lead well, teams thrive.
I partner with forward-thinking companies who are done with tick-box training and want real, practical support that actually shifts culture, performance and burnout.
Whether it’s comms workshops, leadership mentoring or helping your people stop firefighting and start leading - I’ll bring the strategy, the candour and the results.
No beige slides. No corporate BS. Just real talk, real tools and real shifts.
[Head here to see how I can support your company with even bigger, wider impact.]
meet Laura Joy, The One Women Call When They’re Done Shrinking
Your Wingwoman for What’s Next
From boardrooms to burnout and back again, I’ve rewritten the rules more times than I can count. I’m not just a woman. I’m the woman who’s lived the plot twists, rebuilt from rock bottom and turned reinvention into an artform.
From shy schoolgirl to HRD to multi-6-figure strategist, I’ve led teams, built businesses, raised kids and walked away from the ‘dream job’ that nearly broke me. So when I say I get it? I really get it.
This isn’t just my career - it’s my calling. And now I’m holding space for ambitious women like you to reclaim the career, confidence and clarity you’ve worked too damn hard to live without.
I don’t motivate women to want more.
I help them claim what they’re already qualified for — strategically, visibly and without burning themselves out.
If you’re done shrinking, stalling or settling and you’re ready to lead like you mean it…
THE CLAIM, Unfiltered. it’s your time to…
SIMPLIFY
The Must-Do’s
Cut the noise. We’ll strip out what’s draining you and build strategic habits that actually serve you.
eliminate
The Should-Do’s
You don’t owe anyone your exhaustion. Learn how to ditch guilt and design a life and career on your terms.
amplify
The Want-To’s
This is where we get to work on the juicy stuff - impact, income, influence. Without adding chaos.
does any of sound
sound familiar?
You’ve tried the books, the podcasts, the pushing through.
You’ve played the part, kept the peace, held it all together and still feel invisible, undervalued or on the edge.
This isn’t about working harder. It’s about working smarter with someone in your corner who’s been there.
You’re not broken. You’re just done doing it all alone.