Done playing the part and ready to OWN THE ROOM?
The only mastermind of its kind for unapologetic female leaders in corporate roles who are ready to claim more visibility, voice, value and a career that feels as good as it looks.
Because you can secure your seat at the table you actually want to be at without sacrificing your career, your life or your sanity.
This is your career. Your rules. But you don’t have to go it alone.
So let’s have some real talk…
sound familiar… or FEel a bit toO reAL?
You’re at a crossroads in your corporate career and you know something’s got to give. The way you’re working isn’t working anymore but which direction to go in.
You’re damn good at what you do but you cannot tolerate being overlooked or taken for granted any longer.
You see photos of a younger you and wonder when you last felt that lit up. Because along the way you’ve become last in the priority list. Who even are you?!
You feel like you’re playing a part just to fit in with people you’re not even sure you want to be around.
You’ve fantasised about booking a one-way ticket to Bora Bora, because the idea of staying stuck feels worse.
ticked all the boxes
STILL LOST
I had the career, the car, the house, the holidays. But inside? I was empty. I was trading time for money and I was on the verge of a second burnout. I do not recommend.
My whole identity was wrapped in a title And the ‘stuff’ that came with it.
But how could I walk away? What would I do? What would people think?
I’d been the plate-spinning, people-pleasing powerhouse for so long I couldn’t see another way.
But deep down, I knew: This isn’t it.
I wasn’t the only one climbing the ladder feeling lost. And I knew I had to change - for my family, my clients, and most importantly, for ME.
YOU ARE NOT ALONE
Yes, I see you
•
I was you
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Yes, I see you • I was you •
SUCCESS
REWRITTEN
I’ve asked myself every hard question. But the truth that won every time?
I deserve more.
If I was going to be here on this earth for another day or 50 years, I sure as hell wasn’t going to live them on autopilot.
I tried doing it on my own - books, freebies, webinars, what Fiona from Accounts was doing - and it helped (a little) - until it didn’t.
The real shift came when I stopped winging it and got real support.
The answer isn’t in another 90-page download. And you, my love, are not Fiona, so file her advice… in the bin.
Because too many brilliant women in corporate roles are burning out trying to belong in places they’ve outgrown.
This isn’t about hustle or martyrdom. This is about claiming what’s yours, what’s waiting for you.
So let me ask you: What do you really want? What’s the dream career? The dream day? What would the movie trailer of your life look like?
Ambition’s not the problem. The plan is. Enter
the
SASS CODE
SELF - Know who you are at your core. Your values, your strengths, your non-negotiables. Your core. Your immoveable North Star.
ATTITUDE - Whatever happens, you decide how you respond to challenge, chaos or change. Confidence is a decision and it’s sexy AF.
STRUCTURE - Create routines and non-negotiables that back you. Keep control and say “No” like a CEO, no b!+chiness and no people pleasing.
SUPPORT - Let it in. You don’t need to be a self-claimed superhero. Hang your cape up. You’re not meant to do this alone. Delegate, outsource, lean in.
IT’s proven time and time again
this could be YOU
real results - NO burnout and guesswork GONE
Promoted to director
FINALLY RECognised and got the dream role
She stopped playing small, got strategic, and finally asked for what she actually wanted. No more overdelivering, people-pleasing or hoping they'd notice. She owned her edge, showed up like the director she was and made damn sure they saw it. The burnout? Gone. The guesswork? Dropped. This time, the next bold move was hers and it paid off.
confidence up = voice loud
Spoke up, stood out and got the raise
She raised her standards and her salary by finally backing herself out loud. No more waiting to be picked. She owned her wins, made her value clear, and asked for the raise unapologetically. How? She got clear on what she brought to the table and she made it known. Confidence up. Voice louder. Result? More money, more respect and zero apologies.
FOCUSED and UNSTOPPABLE
She swapped chaos and hustle for strategy
She stopped spinning, started planning and everything shifted. By ditching the guesswork and getting strategic, she finally made the career move she’d been talking herself out of for years. No more settling, no more second-guessing. She mapped the steps, followed through and secured a role at a company that actually aligned with her values. Finally at last.
let yourself COMMITand feel confident IN
01
Finally taking up space in the boardroom. no more tiptoeing, second-guessing or staying quiet. That presence, that’s you. You’ll be heard, respected and seriously valued for being uniquely you.
02
A clear career direction that excites you with your next bold move mapped out, no more spinning or wondering ‘what’s next?’ You’re leading on your terms with purpose and presence.
03
Recognition that matches your results, the raise, the role, the respect. You’ll stop being overlooked and start being seen for who you are and what you bring. Become unignorable.
Built for women in corporate who are done playing small
HeadS Of | DIreCTORS | Exec LeaderS | C-Suite
IF YOU’RE ready to lead louder this is your corner of the interneT
Here's what's included:
01
Monthly 1:1 Coaching Calls
value £3,600
Because real strategy needs real support. You’ll have private time with me each month. A solid 90 minutes to focus on you, the woman behind the leadership.
02
Personality Profile Deep Dive
value £1,000
We start with YOU. Your communication preferences, strengths, your voice, your energy so everything we build is rooted in alignment, not performance.
03
Twice-Monthly Group Coaching Calls
Value £4,800
Small group sessions with women who just get it. Because when you stop doing it all alone and start sharing the space with like-minded leaders, everything becomes easier.
04
Members-Only Resource Vault
VALUE £2,800
All my best resources, templates and tools from productivity hacks to personal development guides. Stop wasting time second-guessing and start using ones that work.
05
The Boardroom in person
Value £1,000
Connection matters. We meet in person to plan, reflect and recharge together every quarter with other fabulous women like you. This is the table to be at.
06
Private message Access
Value £3,000
For the WTF moments when you need a sanity check, a strategy tweak, a virtual cuddle or a swift kick up the bum to keep moving. You’re never left spiralling, stuck, or second-guessing.
Total value of THE CLAIM over £16,000
AND THERE’S MORE... PAY IN FULL AND YOU UNLOCK A VIP DAY WITH ME
FULL STRATEGY, ZERO FLUFF.
Sign up with our Pay In Full option today and get THE SHIFT for free, the in-the-room, all-eyes-on-you, one-day reset that changes everything. FAST.
Valued at £2,000 this includes:
Full Day with me - We go deep. No distractions, no generic fluff, simply truth, strategy and momentum.
SASS Strategy™ Activation - We’ll map your SELF, ATTITUDE, STRUCTURE and SUPPORT - the core of your next-level success.
In a beautiful location - think out of the day to day demands, living your next level life today, no distractions or limitations.
Obsessed with my clients
Kaye
the increase
"Laura helped me with how to get clear on what it was and how I could best articulate this to my manager. I got a detailed plan to get me the additional responsibility. Six months later I was given an unexpected salary increase!”
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“I was exhausted, frustrated and felt like I had no one who understood about what. I struggled to ask for a pay rise or a promotion and my manager thought I was happy doing what I was doing (and I was but I had goals too). Laura helped me with how to get clear on what it was and how I could best articulate this to my manager. It wasn’t easy to let my guard down but the result was five weeks in, I had a great review with my line manager and I got a detailed plan to get me the additional responsibility and new exposure. Six months later I was given an unexpected salary increase!”
Sam
THE PROMOTION
"For a self proclaimed control freak I felt like I was failing in all areas and when my boss spoke to me about a promotion I knew it was time to make a change. If you think this is just about career advice, WRONG, it’s way more than that!”"
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“On the face of it I had it good. Great career, great business, great salary, but I was exhausted. I was working a lot of hours, never felt like I was on top of things and my relationship was falling apart because “work came first”. For a self proclaimed control freak I felt like I was failing in all areas and when my boss spoke to me about a promotion I knew it was time to make a change.
Working with Laura wasn’t just about my career but also about my life as a whole - not what I thought I needed! Just a few weeks into working together I was carving out new habits, setting boundaries and was feeling like I wasn’t constantly letting people down. I had more time with my family, was in control of my work deadlines and even planned time to go the gym in my schedule.
If you think this is just about career advice, WRONG, it’s way more than that!”
Lou
THE LIFE
"My tiredness was off the scale and I was piling weight on. Four months later I’ve been given a development plan and am deputising for the People Director. I had no clue how to get out of my own funk. I couldn’t have done it alone!"
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“My tiredness was off the scale and I was piling weight on. In my day to day I was preaching wellbeing and as a Head of Reward was looking out for my team and all our employees, but me, I was on autopilot. I was working longer hours but doing less and I was the worst advert for work life balance. Three years ago I’d wanted to work towards becoming a People Director, three years later I was still in the same role, managing more people, more projects and more priorities for a small amount more money. I had no clue how to get out of my own funk and then I met Laura in a networking group. We chatted and she gave me so much advice that I leapt into her programme. Four months later I’ve been given a development plan and am deputising for the People Director. I couldn’t have done it alone!”
this is for you if
01
You’re in a corporate role and you’re over faking and over-functioning.
02
You’re ready to take action to build a life and career that feels as good as it looks.
03
You’re done being passed over and ready to be the standout only choice.
04
You’re serious about doing the deep work and showing up for yourself.
05
You’re ready to be seen, heard and unapologetically YOU so you can have the career and a life.
this isn’t for you if
01
You’re looking for a shortcut, a no action needed solution or a magic fix.
02
You want surface-level tools or passive content to “maybe do later.”
03
You don’t want to face the truth or make the changes you know are needed.
04
You’re happy accepting comfort as your forever home even if it’s quietly suffocating you.
05
You say you want more but you’re not ready to invest to make it a reality .
ready to claim the recognition, role & results you deserve
in just 6 months?
THE CLAIM, Unfiltered: What You Get
SIMPLIFY
The Must-Do’s
Cut the noise. We’ll strip out what’s draining you and build strategic habits that actually serve you.
eliminate
The Should-Do’s
You don’t owe anyone your exhaustion. Learn how to ditch guilt and design a career on your terms.
amplify
The Want-To’s
This is where we get to work on the juicy stuff - impact, income, influence. Without adding chaos.
Built for women in corporate who are done playing small
HeadS Of | DIreCTORS | Exec LeaderS | C-Suite
IF YOU’RE ready to lead louder this is your corner of the interneT
tired of settling? Let’s go
01. SEEN
Be impossible to ignore
It’s time to cut through the noise and show you how to position yourself as the standout, not the safe pair of hands. You’ll learn to communicate your value without diluting it, take up space in meetings and show up with presence. No more sitting quietly hoping someone notices, you’ll be leading visibly, vocally and with full body confidence. Your biggest takeaway? You go from being overlooked to being undeniable.
02. STRATEGIC
burnout ends here
This is the antidote to winging it. We’ll map out a clear strategy that makes sense for you and based on where you’re going, not where you’ve been. Whether it’s a raise, a pivot or finally going for the role you’ve been circling, you’ll make bold, clean decisions rooted in intention - not impulse. You’ll stop firefighting and start leading on purpose. You leave with a personalised plan that works for your life and your ambition.
03. SELF led
Own the room (and your voice)
You’re not needy. You’re done with permission slips. This is where we burn the rulebook that’s been keeping you boxed in. You’ll stop outsourcing your confidence to your calendar or your boss, stop letting others take your glory and finally trust your gut. We rewrite the narrative that says you have to hustle harder to be enough. You’ll learn to lead like you, not like the version they said you “should” be. You’ll walk away anchored, assertive, and totally unapologetic.
04. seriously valued
own your worth
You’re not just here to be useful. You’re here to be heard, paid, respected fully and finally. We don’t just talk boundaries here - we build solid non negotiables. You’ll learn how to have the conversations that get you recognised and rewarded, without over-explaining or backing down. This is about knowing your worth and asking for it, clearly and cleanly. The takeaway? You become the woman who gets the raise, the seat, the respect without the burnout or the bullsh!+.
ask ANSWERED
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If you’re open, honest and take the action we agree on, yes, you’ll see big shifts. This is personalised strategy, not passive content.
But (and it’s a big BUT), you’ve got to do the work. Show up. Stay consistent. And if something’s not working - tell me and we’ll readjust. I’m not just here as your coach, I’m your mentor, your mirror, your cheerleader and your BS-caller.
When we do this properly? The results last.
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We don’t do blind sign-ups. We’ll have a no-pressure chemistry call to check the vibe, goals, and readiness from both sides.
This isn’t just about ‘can I help you?’ It’s about: do we click? Because when we do, that’s where the magic starts.
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Absolutely. THE CLAIM is hybrid, you get high-touch group coaching and private 1:1 calls with me.
But if you know you want even deeper support, let’s chat. I’ve got VIP Days and private coaching options too. Let’s find what fits best for you.
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You’ll complete a deep-dive questionnaire, so I know exactly where you are and what you want - not just on paper, but emotionally and practically.
We revisit and refine as we go, because life isn’t static - and neither is your ambition. The plan will change, and that’s not failure - that’s smart strategy.
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Yes! If you’re not ready for THE CLAIM just yet, start with the ‘PROMOTE YOURSELF’ masterclass or what about THE SHIFT, the one day experience. Still unsure, drop me a message.
Or if you are the woman who’s ready for more, THE REIGN is my 9 month one to one supercharged experience for the woman who’s serious about getting what she wants.
I’ll help you figure out what’s next. No pressure. Just bold, honest guidance.
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Not just - I love working with businesses.
Because when leaders lead well, teams thrive.
I partner with forward-thinking companies who are done with tick-box training and want real, practical support that actually shifts culture, performance and burnout.
Whether it’s comms workshops, leadership mentoring or helping your people stop firefighting and start leading - I’ll bring the strategy, the candour and the results.
No beige slides. No corporate BS. Just real talk, real tools and real shifts.
[Head HERE to see how I can support your company with even bigger, wider impact.]
meet Laura Joy, The One Women Call When They’re Done Shrinking
Your Wingwoman for What’s Next
From boardrooms to burnout and back again, I’ve rewritten the rules more times than I can count. I’m not just a coach. I’m the woman who’s lived the plot twists, rebuilt from rock bottom and turned reinvention into an artform.
From shy schoolgirl to HRD to multi-6-figure strategist, I’ve led teams, built businesses, raised kids and walked away from the ‘dream job’ that nearly broke me. So when I say I get it? I really get it.
This isn’t just my career - it’s my calling. And now I’m holding space for bold women like you to reclaim the career, confidence, and clarity you’ve worked too damn hard to live without.
does any of sound
sound familiar?
You’ve tried the books, the podcasts, the pushing through.
You’ve played the part, kept the peace, held it all together and still feel invisible, undervalued or on the edge.
This isn’t about working harder. It’s about working smarter with someone in your corner who’s been there.
You’re not broken. You’re just done doing it all alone.