and this is
MY STORY
Built the career. Hit burnout. Rebuilt with sharper standards and zero compromise. I’ve sat in the boardroom - accountable for performance, people and profit. I’ve seen what happens when pressure builds and structure doesn’t.
Now I help leaders build authority that holds, cultures that perform and strategies that actually translate into results. Keep reading…
I’M A REAL, RESILIENT WOMAN
A proud Mancunian, mum of two determined young adults, divorced twice, natural over-giver turned boundary setter, serial reinventer and no stranger to pressure. Not every chapter has been polished. They didn’t always have the fairytale ending - and I don’t pretend it was. I’ve failed many many times. Because life is layered. Leadership is too. And I’ve lived both.
I’ve climbed the corporate ladder, led at board level, pivoted across industries, built a six-figure consultancy and gathered enough lessons and scars to know what actually works. I’m equal parts ex-HR Director, straight-talking strategist, leadership obsessive and commercially grounded operator - and I don’t do fluff, politics or grey thinking.
But underneath the CV? I’m a woman who’s had to EARN her seat at the table -more than once
let me be
unmasked
I didn’t start out confident. I was the quiet kid who’d rather disappear than draw attention. Reinvention wasn’t a choice - it became a survival skill.
New schools. New roles. New countries. I’ve navigated the highs of executive boardrooms and the very real lows of burnout in a hospital bed.
I’ve moved my family across continents, walked away from guaranteed six-figure roles and rebuilt myself more times than I can count. Every twist - motherhood, marriage, divorce, Kuwait, breakdowns, breakthroughs and more - forced me to rethink the rules and rebuild stronger.
the game
changer
II stopped trying to fit a mould and started leading on my terms. I quit waiting to be picked and became unmistakable. Now I help bold, ambitious leaders do the same.
That shift shaped how I work. I partner with senior leaders and CEOs who are done with burnout, guesswork and playing small. Together we sharpen visibility, strengthen decision-making and build authority that actually translates into performance.
No fluff. No beige leadership. Just strategy, structure and moves mapped like a mission. Whether it’s strategic advisory, leadership development or high-level 1:1 work, everything I do is designed to make you credible, decisive and seriously valued.
rules
Rewrite them
They told us to choose: growth or stability. Profit or people. Ambition or balance. Be grateful. Keep your head down. Don’t ask for too much.
Well, not anymore. You’re not wrong for wanting more - you’re done tolerating less. This isn’t rebellion, it’s leadership evolution. A rethink of the rules, the rhythm, the way performance actually works.
Because when one leader raises the standard, the whole culture shifts with them.
here’s a tip for free
yes - you can have MORE - you can have it all.
and it starts with defining what your “all” actually looks like.
Laura Joy, Strategist, Advisor, Mentor & In Your Corner.
01. bubbles & brain fuel
Always got a podcast on the go or an audiobook in my ears and sometimes a glass of fizz in hand. Think sharp thinking meets celebratory energy.
02. STATEMENT HEELS & STATEMENT LIFE
I love a killer pair of shoes and even better stationery. My style is equal parts feminine and fierce and always a little unexpected.
03. MEMORY LOVER & MOMENT MAKER
40,000+ photos on my phone. Travels, toasts, sunsets, sweaty gym selfies. I capture it all. Because success isn’t a title - it’s how you experience life.
If you’ve found your way here you’re ready to stop compromising your ambition
You get to lead and live.
To stop performing and start owning it.
This is your turning point and I’m right here on your team.
you Ready?
