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bespoke quality products for the woman who wants to stand out
the Standard
We believe success should feel like you - unapologetic, ambitious and never watered down. Every piece here is designed to carry your voice and your vision, from bold blazers to statement stationery. This is style with substance: Visible. Vocal. Valued. Without compromise.
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hot off THE PRESS
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Bold tailoring meets unapologetic words. Our statement blazers turn every entrance into impact, crafted for ambitious women who know leadership is worn as much as it’s shown.
02
Luxury with conviction. These cashmere scarves blend softness and strength, wrapping you in warmth and bold words that carry your presence into every room.
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Pages with purpose. Our notebooks turn everyday notes into declarations, designed for ambitious women who write their next chapter with clarity, confidence, and style.
i’m Laura Joy
owner, designer, coach, strategist & MORE
I started in fashion, where I learned that style isn’t just what you wear - it’s how you show up. After years in corporate leadership, I pivoted into building my own business, helping ambitious women reclaim their voice, presence, and identity. For me, statement style has never been about trends, it’s about timeless leadership. A bold blazer, a scarf with conviction, a notebook that speaks - these aren’t accessories, they’re declarations. Because leadership, like style, is a statement that never goes out of fashion.
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